5 BEST EXPLAINER VIDEOS MADE BY BRANDS & THEIR KEY TAKEAWAYS 

The explainer videos have definitely become a thing in the marketing regime; every product marketing expert uses it to better hinge with their prospective buyers. The explainer videos serve a simple purpose, and that is to explain about a product, a service, or a concept that is being pushed to the audience. these can be animated videos or just simple videos in which live people are interacting with the audience, explaining their very purpose, what the product or service is about and how it can help the audience and in what possible ways.
There are various examples of explainer videos out there, and marketers use them from time to time and even take a few hints from those who have already set the bar. Following are some of the best explainer videos about brands and how these interact with the customers;

1. Tripcase
Most marketing experts take their toll over their possible client base by explaining the problems they might face with the service and all dedicated painpoints, and Tripcase is no different. It explains all of that to fetch the prospects' focus and attention and then subtly explain the solution in the form of the service they are offering right now. The pain of traveling and the arrangements that need to be done for that are the pain points while the possible solutions such as Tripcase taking care of everything for you is also present.

2. Mint
The explainer videos are best served short and to the point, and this is what Mint's explainer video is all about; it is short, sweet, and utterly simple. It only presents with the single most prominent use case of the product and why users should interact with it more as a possibly better product than the competitors, to begin with.

3. Crazy egg
When selling a possible online tool or software, it is better if your explainer video explains the product in live-action, and that is precisely what Crazy egg does. The crazy egg is all about explaining what the product is all about and exactly what the customers would exactly get for the money they are paying.

4. Amazon
If you are going to sell an idea or product that is relatively new or the market doesn't fully know about it just yet, then taking the approach that Amazon has taken with the Amazon Go is well fitted. The explainer video explains how easy and convenient it would be to use the service and why this service should be your ultimate choice as a customer.

5. HubSpot
Even an explainer video production company that you will hire for your own video won't be able to cover the possible facts as politely and subtly as HubSpot has done with their own explainer video. The video directly uses the "how-to" approach, such as how the service can help regarding your sales leads, and discuss the most significant concerns and reservations that might arise while putting together a big sales lead for your brand.